Want to create a winning funnel marketing strategy? I’m going to show you how to create a Two-Step order form with an order bump and a one-click up sell in just 7 easy steps!
Step 1 – Stripe API
First step in creating your funnel marketing strategy, you need to find your stripe API key and insert it into GoHighLevel.
There are two different API keys. One is production and one is test.
If you want to use a test API key and not actually charge your credit card and then switch it out later, this is how:
Click on “view test data”, make sure it’s titled “Orange Clickon developers”, and click on API keys. You’ll see your publishable and your secret key here. Copy it to your clipboard
Over in GoHighLevel go into your settings, then integrations and where you see Stripe, paste your test key or your live key, depending on how brave you are and how much risk or money you would have spent testing.
Click on Connect.
Step 2 – Build your funnel page and upsell page
Next step of the funnel marketing strategy, it’s time to build your product and your funnel page.
I’m going to assume you already have a funnel setup for this and that you just need help integrating it and connecting it.
In the video above you’ll see that I already have a funnel and UPS page set up.
Step 3 – Set up products
Now it’s time to set up your products. Click on the funnel step and then click on “products”.
Click on “add a product” and you’ll see you can do a subscription, one-time or payment plan. That’s a new option if you want to do that.
In the video above I show you how to do a “one-time”. Make sure that you put the product price in, the currency, and the price. In the description put your business name and click “save”. So that’s the first product.
Then for the order bump, click on “bump product” and then save. So you should have two products if you have a main offer and an order bumb.
In the second OTO or upsell funnel, click on products and add another product. This product is your upsell.
Fill out the form, just like you did before. Based on what you’re offering, you should have one product here in the upsale funnel.
Step 4 – Setup order form
Now we’re going to set up our two-step order form on the payment page.
The first step is going to have a two-step order form.
Go to “elements”, “add elements” and “two-step order”.
Go into your settings on the left, and turn off shipping because that’s super awkward if it’s a digital product. If it’s not, keep shipping in there.
Now enable the order bump.
Step 5 – Enable the order bump and save
Enable the order bump, and then “bump product”. And this is where you choose that bump that you picked in step 3. Make sure you link it there.
Now, OTO headline to headline and OTO text can be so confusing for people.
In the video I show you what it looks like when it’s done and you can adjust accordingly.
Step 6 – Set-up upsell product
Now to set up the upsell product. We already have the product done. So what we’re going to do is to make sure to link the button with the product.
On your upsell page, you’ll have a button that says “get this deal now”. Now, this is a one-click order. One click and it charges the credit card. So I put all kinds of disclaimers on here to remind them that once they click the button their card is going to be charged.
And if they don’t want it, I also give them a final step where they can book a call with us if they want to.
So the “no thanks” is important, too, because you want to make sure they go through your funnel completely, even if they don’t want the upsell.
Step 7 – Set-up order button
In your button settings, set this up for the one click. In your button settings select “One click up/ downsell product”, and choose the upsell product that you set up in Step 3.
OK, now your funnel should be set up with your product, your order bump and your one time offer, your upsell.
Time to test!
Now, if you have a Stripe test API key, I show you on a different funnel in the video what to do and how to test what you’ve set up!
I really hope this helps you to set up your value stack order bumps and one time offer upsells. Let me know in the comments when you’ve created you very own winning funnel marketing strategy!
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