Hey there, marketing mavericks! It’s Christine Seale, the High Level Queen, and today, I’m going to share a treasure trove of insights to help you skyrocket your revenue this Black Friday. Imagine crafting a six-figure campaign without spending a dime on ads—sounds dreamy, right? Well, buckle up because we’re diving into a powerful strategy using Go High Level (GHL) that will revolutionize your marketing game. Let’s get started!
Why Black Friday Campaigns Are a Goldmine
First off, if you’re not tapping into the frenzy of Black Friday and Cyber Monday, you’re leaving money on the table. These events are not just shopping days; they’re goldmines of opportunity to boost your revenue with existing resources. The key is to leverage your current list and engage them with irresistible offers. And guess what? We’re going to do it all in four simple steps using Go High Level.
Step 1: Sign Up for Go High Level
To kick things off, you need to sign up for a free trial of Go High Level. This all-in-one platform is my go-to for managing my agency, coaching program, and more. It’s a powerhouse that combines CRM, automation, and marketing tools into one seamless interface. You can sign up through my special link to get access to all the bonuses I’ve lined up for you.
Step 2: Create Your Workflow
Now, let’s roll up our sleeves and dive into creating the workflow. Head over to the automations tab and click on Workflows, then start from scratch. This step might remind you of ActiveCampaign, but it’s even better. GHL allows you to create comprehensive workflows that include two-way texts, emails, voicemail drops, and more.
Pro Tip: Always name your workflow clearly to avoid confusion later.
We’re going to set up a bulk action to activate our entire list, bypassing the need for individual triggers. Start by crafting a personalized text message that tells your audience about your amazing Black Friday deal. Use custom values to make it personal and engaging—like adding their first name.
Here’s a quick template: “Hey [First Name], it’s Christine! I just emailed you a link to my Black Friday deal. Have you seen it?”
Adding an attachment, like a selfie, makes the message more personable and less “salesy.”
Step 3: Pair with an Email
Next, we pair this text with an email detailing your Black Friday offer. You can keep it simple with a basic text email for better deliverability or get creative with templates and graphics.
Here’s a basic template to get you started: “Hi [First Name], Did you see this amazing Black Friday deal? [Link to your offer]”
Using GHL’s trigger links, you can track who clicks on your links and follow up accordingly. The platform also features a funnel builder, so you can create dedicated Black Friday funnels without needing additional tools like Zapier.
Step 4: Schedule and Automate
After setting up your initial email and text, it’s time to get a bit fancy. Add an event start date for your Black Friday deal. Let’s say it starts at 12 PM on Black Friday. Use the “Wait” step to hold off sending the next email until the sale goes live.
Your second email could be something like: “Hey [First Name], We are live, baby! The Black Friday sale has started. Don’t miss out on the best deals of the year! [Link to your offer]”
Keeping the Momentum
But why stop there? Add a third email to go out on Cyber Monday, emphasizing the urgency and final chance to grab the deal. Here’s a template for that: “Hi [First Name], Last chance to get our amazing Black Friday deal! The sale ends tonight. Don’t miss out! [Link to your offer]”
Advanced Tips: Using Conditional Logic
Feeling advanced? Use conditional logic to customize your follow-up based on whether they clicked your trigger link. For instance, if they clicked but didn’t purchase, send them a follow-up text asking if they have any questions about the deal.
Test, Test, Test
Before you unleash this campaign, test it thoroughly. Use a contact (like yourself) to run through the entire workflow. Click the links, check the texts and emails, and ensure everything works flawlessly. This step is crucial to avoid any embarrassing glitches.
Bulk Actions and Importing Contacts
Finally, go to your contacts, select all, and add them to the campaign workflow. If you don’t have your contacts in GHL yet, import them now. GHL makes it affordable and easy to manage large lists without the added costs per contact that platforms like ActiveCampaign and MailChimp charge.
Conclusion
And there you have it—a step-by-step guide to creating a lucrative Black Friday campaign without any ad spend. Using Go High Level, you can automate and personalize your marketing efforts, ensuring maximum engagement and conversion.
So, what are you waiting for? Sign up for your free GHL trial, follow these steps, and watch your revenue soar this Black Friday. And don’t forget to like and subscribe to my channel for more game-changing marketing tips.
Until next time, happy marketing!