Hey everyone! Christine Seale here, your go-to expert and the High Level Queen! Today, I am beyond excited to share with you my ultimate guide to building a massively successful Black Friday campaign—all automated and done in under 30 minutes! 🚀 Whether you’re a seasoned marketer or just getting started, this guide will give you the tools and confidence to crush it this Black Friday. So, let’s dive right in!
Why You Need a Black Friday Campaign
First things first—if you don’t have a Black Friday campaign planned, you’re missing out on massive revenue opportunities. Black Friday is one of the biggest shopping events of the year, and having an automated campaign can help you tap into this frenzy without breaking a sweat. Plus, using Go High Level, you can manage everything from one platform—talk about nerd level efficiency!
Step-by-Step Guide to Automating Your Black Friday Campaign
Here’s a detailed breakdown of how to set up your automated Black Friday campaign using Go High Level:
1. Create a New Workflow
Start by creating a new workflow in Go High Level. Name it something like “Black Friday Campaign 2024” to keep things organized. Use folders to keep track of your workflows.
2. Set Up Your Triggers
Even though we’ll be using bulk actions, setting up triggers helps keep everything neat. Use tags to manage your contacts and trigger your campaign.
3. Draft Your Text Message
Write a compelling text message to send to your entire list. Personalize it with custom values like the recipient’s first name. Here’s a template to get you started:
Hey [First Name], I just emailed you a link to my Black Friday deal! It's the best deal ever—don’t miss out! Launches tomorrow at 12 PM Central. Only 20 spots available!
Include a personal touch, like a picture of yourself, to make it more engaging.
4. Create Your Email Campaign
Next, craft an enticing email to follow up on your text message. Here’s a template:
Subject: You Need to Check Out This Black Friday Deal!
Hey [First Name], did you see this Black Friday deal that just got released? It's insane! Click here [insert link] to check it out. Launches tomorrow at 12 PM Central—don’t miss it!
Include links to your deals and any relevant details.
5. Schedule Your Campaign
Set the start time for your Black Friday sale in the workflow. For example, if your sale starts on November 19th at 12 PM, set it up accordingly. Schedule reminders and follow-ups to keep your audience engaged.
6. Add Reminder Emails
Don’t let your audience forget about your amazing deal! Send reminder emails before and during the sale. Here’s a simple reminder template:
Subject: Last Chance for Our Black Friday Deal!
Hey [First Name], this is your last chance to grab our amazing Black Friday deal! Hurry, only a few spots left!
Advanced Tips for Nerd Level Marketers
Want to take your campaign to the next level? Here are some advanced tips:
Use Trigger Links
Incorporate trigger links in your emails to track who clicks on your links. This helps you identify your most engaged contacts and target them with additional follow-ups.
Conditional Logic
Set up conditional logic in your workflows. For example, if someone clicks a link but doesn’t complete the purchase, send them a follow-up text:
Hey [First Name], I saw you checked out our Black Friday deal but didn’t buy. Do you have any questions?
Multiple Touchpoints
Ensure your campaign includes multiple touchpoints—text messages, emails, and maybe even phone calls for high-priority leads. The more engaged your audience is, the higher your chances of converting them.
Testing and Launching Your Campaign
Testing is crucial! Make sure to run your campaign on test contacts to ensure everything works smoothly. Check that all texts and emails are sent as planned and that links and tags are functioning correctly.
Once tested, you’re ready to launch! Go to your contacts, select your audience, and add them to the campaign workflow. Schedule the campaign for the optimal time and watch the magic happen.
Maximizing Your Campaign’s Reach
Don’t forget to import all your contacts into Go High Level. Whether you’re switching from another platform or starting fresh, make sure your contact list is up-to-date. Export your list from your current CRM and import it into Go High Level to avoid missing out on any potential leads.
Why Go High Level?
Go High Level isn’t just any CRM; it’s an all-in-one marketing platform that helps you manage your campaigns, build funnels, integrate with Stripe and PayPal, and so much more. Plus, with no limit on contacts or messages, you can scale your campaigns without worrying about extra costs.
Conclusion
That’s it, folks! With this guide, you’re all set to build and launch an automated Black Friday campaign that will drive massive revenue. Remember, the key is automation—let Go High Level do the heavy lifting while you sit back and enjoy the results.
If you’re not using Go High Level yet, what are you waiting for? Sign up using my link to get all the bonuses and a free trial. Let’s crush this Black Friday together!
Happy selling and have an awesome day!
Christine Seale, the High Level Queen