Hey there, everyone! It’s Christine Seale, the High Level Queen, back with another exciting and informative lunch and learn session. Today, I’m thrilled to guide you through the fascinating world of workflows, positive intent, and all the little tricks that can make a huge difference in your marketing automation. Whether you’re a seasoned pro or just starting, I’ve got you covered!
Why Workflows Matter
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. That’s why understanding workflows is vital for anyone serious about streamlining their processes and maximizing efficiency. Workflows replace the old campaigns and triggers system, which is now deprecated. Simply put, workflows are a game-changer, flipping the old triggers on their side and integrating them with actions in a seamless flow.
Getting Started with Workflows
Let’s kick things off by creating a workflow from scratch. This step-by-step guide will help you build a simple yet effective marketing blast, similar to the one I used to promote my mastermind.
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Initiating the Workflow: Start by sending a text message. For example, “Hey, I have this amazing offer on sale, ending Monday. Want the link?” Keep it simple and engaging. Next, send an email with similar content to cover all bases.
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Waiting for a Response: It’s crucial to wait for a response before moving forward. This is where the “contact reply” feature comes in handy. You can customize the timeout period to ensure responses are timely and relevant. I recommend giving leads about a day to respond.
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Setting Conditions: Use the “if else” condition to handle positive responses. For instance, if the contact replied with a positive intent like “Yes” or “Sure,” send them the link to your offer. This targeted approach ensures that only interested contacts receive the link, reducing spam risks and increasing engagement.
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Handling Non-Responses: If there’s no response within the set period, use the “Go to” feature to send a follow-up email. This ensures that your message reaches the contact, even if they missed the initial text.
Practical Application: Positive Intent Workflow
To illustrate, let’s break down a real-life example from my recent mastermind promotion:
- Text and Email Blast: Sent a text and email asking if they wanted the link to the sale.
- Timeout and Conditions: Set a one-day timeout for responses. Positive replies received the link via text and email.
- Non-Response Handling: Follow-up emails were sent to those who didn’t respond to ensure they got the message.
Advanced Workflow: Mastermind Promotion
For more complex campaigns, like my mastermind, workflows allow for detailed customization:
- Event Start Date: Set an event start date within the workflow for timely communication.
- Multi-Step Communication: Include multiple touchpoints, such as reminder texts and emails, leading up to the event.
- Post-Event Follow-Up: Send follow-up emails after the event to maintain engagement and nurture leads.
Key Differences: Workflows vs. Campaigns
Understanding the distinction between workflows and campaigns is crucial. Campaigns are the old-school method of sending out information, requiring separate triggers for each action. Workflows, on the other hand, combine campaigns and triggers into one cohesive flow, simplifying the process and providing a clear overview of all actions.
Pro Tips for Workflow Success
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Test Everything: Always test your workflows to ensure they function as intended. Use the “test workflow” feature to simulate the process and catch any errors before going live.
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Use Trigger Links: Incorporate trigger links in your messages to track clicks and engagement. This data helps you refine your strategies and improve future campaigns.
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Automate Intelligently: Leverage automation to reduce manual workload. For example, tagging contacts as hot leads based on their responses streamlines your follow-up process.
Conclusion: Embrace the Power of Workflows
Workflows are a powerful tool in your digital marketing arsenal, enabling you to automate and optimize your campaigns with precision. By mastering workflows, you can enhance your efficiency, improve engagement, and drive better results.
Stay tuned for more tips and insights, and don’t forget to like and subscribe to stay updated on all things digital marketing. If you have any questions, feel free to drop them in the comments. I’m here to help you succeed!