Hey everyone! Christine Seale, the High Level Queen here, bringing you another exciting Lunch & Learn session. If you’re ready to elevate your digital marketing game, you’ve come to the right place. Today, we’re diving into the incredible world of AI and simple automations, and trust me, you don’t want to miss this.
In my latest YouTube video, we explore how AI and simple automations can revolutionize your business. Whether you’re running a marketing agency, using CRM systems, or just trying to streamline your workflow, these tools can make a massive difference.
Meet Adam: Our Automation Guru
First off, let me introduce you to Adam, our special guest for this session. Adam is a master at making complex processes simple and efficient. Together, we discussed some game-changing strategies that you can implement right away.
Stupid Simple Automations
We kicked off the session with “stupid simple automations”—easy-to-implement strategies that can save you tons of time and effort. One of our favorite automations is the nine-word email. It’s a straightforward yet powerful tool that can re-engage your contacts effortlessly. Here’s how it works:
- Trigger Setup: Set up a trigger in your CRM (we use Go High Level) to identify contacts who haven’t interacted in a while.
- Simple Message: Send a brief, personalized message like, “Hey [Name], just checking in. Are you still interested in [product/service]?”
- Follow-Up: Schedule a series of these simple messages over a few weeks to maintain engagement without being intrusive.
These messages are personalized using custom fields, making them feel genuine and tailored to each recipient. It’s amazing how such a simple strategy can yield significant results.
The Power of AI
Next, we dove into the fascinating world of AI. While AI can seem daunting, it’s actually a powerful ally in your marketing efforts. One of the most exciting uses of AI is in content creation. For instance, with tools like ChatGPT, you can generate compelling copy, engaging social media posts, and even detailed marketing emails in a fraction of the time it would normally take.
Here’s a quick example of how AI can transform your content creation:
- Initial Input: Provide the AI with detailed instructions about what you need. The more specific, the better. For instance, “Write a blog post about the benefits of using AI in digital marketing.”
- Refinement: Review the AI-generated content and refine it to match your brand voice and style.
- Implementation: Use the content across your marketing channels—blog posts, email newsletters, social media, etc.
The result? High-quality, consistent content that engages your audience and drives results.
Real-World Application: Networking Automations
Adam shared a fantastic real-world application of AI and automation—networking at events. Imagine attending a networking event and seamlessly capturing leads without missing a beat. Here’s how you can do it:
- QR Code Generation: Create a QR code that attendees can scan to enter their information.
- Automated Follow-Up: Once they scan the QR code, they’re entered into an automated follow-up sequence. This sequence can include personalized emails, text messages, and even calendar invites.
- Personal Touch: Use custom fields to personalize each interaction based on the information provided by the attendee.
This method ensures you never miss a lead and can follow up promptly and professionally.
Embracing AI in Your Marketing Strategy
To wrap up, we discussed how integrating AI into your marketing strategy isn’t just a trend—it’s a necessity. AI helps you work smarter, not harder. It allows you to automate repetitive tasks, create personalized experiences, and make data-driven decisions that propel your business forward.
If you’re not already using tools like Go High Level and ChatGPT, now is the time to start. These tools are designed to make your life easier and your business more successful.
Watch the Full Session
For a deeper dive into these topics and to see the automations in action, check out the full video embedded above. You’ll get to see real-time examples and step-by-step guides on setting up these automations and using AI effectively.
Thank you for joining me for this Lunch & Learn session. Remember, the key to success is not just working hard but working smart. With AI and simple automations, you can achieve more with less effort. Stay tuned for more insights and tips in our next session!