✔️Google My Business Chat
✔️Consolidated Social Chat
✔️Missed-Call Text Back
✔️LeadConnector Mobile App
Hey guys, what’s up?
It’s Christine Seale,
the high level Queen.
And this is a master class that I recorded
with Shaun Clark, the co founder of Go high
level teaching you how to generate quick
wins for clients in any
niche without ad spend.
Hey everybody, it’s great
to be with you today.
I am not as good as Chase’s, at least,
so I apologize ahead of time.
But what we want to talk about today is
this really cool idea where basically
you’re working with clients,
you’re getting up and going on whatever.
But oftentimes it’s ads and you run
into scenarios where it’s like,
how can I deliver some very quick wins
to my clients while the ads are getting
going or while the project is rolling
out while stuff is being worked on.
So it’s like, is your agency
run paid ads or SEO campaigns?
Does it take a long time to get started?
Industry normally paid ads can take one
to six weeks to get off the ground.
Seo, two to six weeks
to get off the ground.
And then guess what?
The clients are like, hey, what the heck?
Why is it taking so guys darn long?
Like let’s get going.
So what could we do to actually bridge
that gap between the time that it takes the SEO and ad campaigns
to start kicking in?
Well, we’ve got a couple of really easy,
quick things you can do for clients.
So here’s a quick list.
I’ll run through these in detail and then we can jump into some
questions at the end.
So we’ve got the web chat widget,
Google business chat, miss call, text back consolidating,
communication channels, automating, reputation management, text to pay, email
builder, FAQ automation, and link trees.
So first up, web chat widget,
one of my favorites.
You throw this on the client website
and all of a sudden you’re allowing them to capture leads that they
weren’t capturing 2 seconds ago.
You’re turning them into SMS conversations
and now you can show them, hey, look, we’re creating a lot of value for you
and they’re going to love it because these are basically free leads that they’re
going to be getting on their website.
This is actually the basis of some other staff, companies, and entire
businesses to pay attention.
And this thing costs no money at all
to put on your client’s website.
It takes 2 seconds bonus if you give them the mobile app, which we have the mobile app
under the Lead connector brand.
So you don’t even have to have your own white little version.
They can actually come
in here and record a video.
This is like if you’ve ever
used Bonjour or bomb bomb.
This is like the ability to actually
record yourself and say, hey, this is Shaun just want to reach
out and tell you something cool.
And it actually creates records.
The video creates an animated
image of it and actually saves the video uploads the video and then you
can set it up to your clients.
So that’s kind of a cool thing to get them
using the app, get them actually investing in and creating some value
for your client for themselves. Google My Business Chat if you haven’t
seen this, in my opinion,
Google continues to drive at this whole
idea of you come to Google today
you sort of search and maybe you
do some research and you leave.
Google is really driving hard
at trying to keep you in place.
And so one of the biggest ways they’ve
started to do this is
Google Business Chat.
And this is the idea that you can chat
with the business through Google
directly without having to leave Google.
And we’re also going to be adding
the ability to book through Google
here at the end of this quarter.
So there is a huge incentive
in my opinion to move in this direction.
And again, this is as easy as going to
high level and integrating with Google.
In my business account, we actually
automatically flip this on for you.
Miss call, text back easily my favorite
actually out of all of these
because it’s super simple.
Your customers miss calls all the time
and when they miss a call,
if you automatically text the person
who call, they miss back and say something
intelligent like hey,
sorry we missed your call.
Would you like to book an appointment
or do you need this or do you do that?
You give the opportunity for that customer
or potential customer not to then walk
down the list in Google and call the next
person and you’ll start to create
engagement and give your clients
for that second bite at the Apple.
So I love this.
Call text back.
And again, super easy to do.
Integrates right with Google my business.
Very easy to start creating value.
And again, I always say how many new
customers would you have to generate
in the month to make this worth
paying you hundreds of dollars?
And generally the answer is
like one for most businesses.
So it’s a super easy thing to implement.
Just this idea of consolidating
So phone calls, text messages,
Google My Business Chat, Email,
Facebook Messenger, Instagram, DMs,
WhatsApp all having that in one spot
for your clients to be able to do inbound
and outbound communication and have it all
in one spot for them and for their staff,
that is hugely valuable.
Automating reputation Management
this is really simple.
My only business customer that I still
have is a company by the name of Alpine
back in Eugene, here where I live.
And I took them from twelve to 400
plus reviews in a couple of years.
And I got to tell you,
it did wonders for their business and you
can automate this for your clients.
So it’s just a simple idea of generating
more reviews automatically.
And there’s all kinds
of different ways to set this up.
In the system.
And then of course,
you also have the ability to get whenever
a new review comes in from Google or
Facebook, they can actually get it
in the app, they can reply to it,
they can dispute it it again,
really consolidates it.
But more importantly,
allows them to generate more reviews,
help them collect money.
So Text to Pay and also invoicing
which just went live in beta yesterday,
is all about this idea that we’re moving
the platform to a one stop shop
for most small businesses.
And this is a really Text to Pay,
the simple, easy way
to get started with this.
It’s just the idea that, hey,
if you want to allow your customer
to collect funds from their customer,
they can literally come in right off
the conversation page, click Text to Pay,
put in the information as far as what
the items that they want to charge for,
how much it creates a link out of it.
They can use the link anywhere, could
be a text message, could be an email.
The person is able to open it up,
make a payment very easily from that link,
and Bam, now you’re showing them
an easy way to collect money.
And we do this every day.
It’s kind of fun.
People collect a lot of money through
this channel, so it’s pretty cool
helping them send great emails.
So how many of your customers
have the need to send emails out?
Maybe they’re using MailChimp,
maybe they’re using another
What if you could replace that for them?
The drag and drop email builder is,
in my opinion, first class.
It has RSS support.
It is everything that I think
a robust email builder should be.
And it’s just another easy way for you
to get them integrated and involved
in the app and have them start being able
to create a lot of value so that next
email blast that goes out,
they can do it through your platform,
not their existing platform,
So we do this on our side so you can
create really easy chatbots or text bots
where you can actually have
the bot help do a lot of FAQ work.
And this can be combined with things like
the missed call text back functionality.
So it’s kind of a cool way.
So we do this now after hours, we say,
hey, you’ve reached out after hours about
one of the following
four things do you need?
And we do a really good job getting people
a lot of basic information
and converting a lot of them
into trials without human touch.
And it’s a great way again,
if your clients are sort of out of the
office or not available at the time.
Link Tree Templates There’s an awesome
video on the high level YouTube channel.
Check it out basically
on how to build these.
But link trees are cool things.
If you haven’t seen them,
you definitely want to look at this it’s
kind of a simple idea, but a powerful one.
I almost think of it like a business card
online where you can have all
of the pertinent links about your client
all in one spot, and they can send
that to people any time they need to.
And again, it’s a high
perceived value kind of thing.
You can save it in a snapshot,
so you can create a design that’s really
attractive and easily push it into every
client’s account and have them start
setting that out and using it when they’re
going out in person or even
being digitally with people.
It’s a really good tool.
And then finally.
I appreciate it.
That is how I roll.
I fire through presentations faster than
anybody because I’m not very good at them.
So I got through this one very quickly.
But those I’ll roll this back Seale
quick so we can see the list.
But those are literally really easy things
that I think if you did one or two
of these items,
you could crush it with your clients when
you first bring them on and create
a lot of value in almost all of them.
If not all of them are free
to put in place.
And so with that, I’ll open the floor
to any questions or comments.
Christine, however you want to roll.
So, guys, if you have questions,
just go ahead and put them in the chat.
I have a question about the link tree.
That must have come out like when I was
traveling, because I totally
missed that one completely.
I don’t even know what
a link tree was actually.
But can you still see
my screen if I open a new tab?
Let me make this smaller.
So if I go to Link,
this company right here,
they raised like $40 million or something,
and it’s just nuts, and that’s all
they do is create these link trees.
So if you go to YouTube and you search
high level link tree,
there’s a really cool.
Yeah, here you go.
I’ll put it in the chat, too,
on how to do it.
But I was just amazed at
how much people will pay for this stuff.
And so you can do it all for free.
Yeah, they do pay.
But it’s cool, right?
Because now you can do
it for your clients.
And again, a lot of it is down
to the design, making it look nice,
that kind of thing.
And so if you have a template for it
that you’ve created before,
you can just put it in a snapshot.
So when a new client comes on,
you pop into their account,
you can even give it away for free.
It’s not that hard to do.
In fact, even with the snapshots
and the custom values,
you can honestly automate most of it
for the basic language as far as, like,
websites, email, contacts,
phone number, contacts, all that stuff.
So when a new client comes on,
it’s kind of there.
So again, just a really good value at.
Okay, Dennis, Dennis says, hey, Dennis,
I’m new to high level.
Are there more options
Besides Stripe for payments?
It’s funnel you’re overwhelmed
and you have the question.
But yeah, don’t worry,
you’re in the right spot.
So Christine feel if you
don’t know her, you should.
And any and all high level information,
she’s the master of.
So don’t feel bad.
High level is a big app.
So being overwhelmed is
kind of a natural feeling.
One piece of advice though,
I would give you is don’t try
to learn everything overnight.
It’s like trying to eat a whale.
It’s like a bad idea.
I recommend kind of taking it into small
bites and delivering value and finding
things that you want to create
and focusing on learning those items.
And don’t worry about the fact that
there are 50 other things you don’t know.
You’ll get there in the end,
but don’t try to do everything all at once
because you spend a lot of time learning
and not a lot of time creating
and implementing values.
So even if you look at this list right
here, again, I would challenge
almost any person on this call.
If you work with a local business,
put missed call text back in place and I
blow it out of the water with your client,
they’ll be incredibly impressed with you.
So it’s simple.
Things like that can
create a lot of value.
Now, as far as your question on payments,
we currently offer PayPal today and then
later this year we will roll out
an authorized net or
Term or the other one,
but an integration with one of the larger
platforms just so that you can bring any
payment provider essentially that you
want that’s of any reasonable size.
So just look for that
in the coming quarters.
But yeah, that will be available.
All right, what do we got next?
Hey, Lee, what’s up?
Lee just came to my mastermind.
Lee says for reviews, we all know
Yelp is a pain, but they have an API.
Any update on getting Yelp reviews
to be managed in high level?
So if you look at the Yelp API last
slide check, they’ll only let you get
the most recent ex reviews.
And I don’t remember the ability
to actually reply to them.
You can send people to Yelp through high
level today, but something I am sort
of watching is sort of this trend line
and I’m curious as to see how much longer
these people are going to stay relevant.
Apparently Apple used to use them
for their data and they’ve
recently I think they’ve switched.
I don’t use an iPhone,
but I think they’ve dumped them.
So you can still send people to Yelp.
But I mean,
I’m kind of sort of two sided on it,
but I don’t think if I look
at the Yelp API actually, I won’t do
that here because that’ll take a while.
But I’m not sure you can
reply to the reviews.
That’s the problem.
Yelp has been very cagey about review
access, so until they allow that,
I don’t think we’ll be able
to do it or we won’t do it.
But I think it’s mostly
because we can’t do it.
But my hope is in the meantime they
disappear and then it’s one less thing for
all of us to worry about, but we’ll see.
Monique says on rep management we have our
own URL that we want to send clients
instead of sending them to a GMB link.
How can we.
Sorry, I just scrolled.
How do we send them our link?
Yeah, that’s super simple actually.
So if you go to settings and you go
to reputation management so this link
right here, you can set any link in here
you want so I could send
firstname.lastname@example.org if I want to.
So just change that link
and TADA Problemsolved.
I’m new to high level,
but is it possible to have the chat widget
on certain pages of a website
rather than the website as a whole?
I mean, technically you could
do that with custom code.
I guess maybe we’ll do that eventually
and I’m sure there’s
a good use case for that.
I would say yes with custom code,
but no, not in general.
I guess our original use case for that was
like it’s like the plumbers website
or the lawyer’s website or whatever.
And it’s sort of like why would
you want it on some pages or not?
But I think that is actually
on the roadmap to add so don’t
sweat it if that’s what you need.
Monique says is tax to pay and invoicing
the same looking to help contractors
switch from home service pros.
That is absolutely the goal.
So if you haven’t seen
my crazy video on invoicing,
let me see if I can
bring it up now yesterday, right?
Yes, it did.
So this is absolutely our goal
and let me find my super secret link
to the account with data in it.
Find it right, here we go.
Our goal right now.
So this is a beta release for a reason.
It’s mostly because we’re
looking for feedback.
But if you look at this and the way it’s
structured, it’s absolutely designed to go
after people like the home
Estimating is still to come.
Quickbooks integration still to come,
zero integration still to come.
All that stuff.
So that’s all there.
So don’t worry.
Definitely give it a test drive and then
notice there’s a send
feedback button right there.
So definitely use it to send feedback
to the engineering team and the product
management team in case we miss anything.
But it’s already ready to go.
You can collect payment on it.
Pretty full featured.
I was really impressed
with this with this rollout.
definitely take a look at it.
Yes, you can reply to Yelp reviews.
Alright, well then that’s more than I.
That’s more than I knew.
So if I go in here and I look at the Yelp
fusion thingama, Barber,
I’ll do this after the fact I guess.
Although clearly I’m not now
So there’s a get on the reviews where
you can get the last notice that says
you can get reviews.
The question is can I reply to them here?
And normally that would be a post
request so I don’t see one in here.
So if anybody has a link to the Yelp API
where I can actually
programmatically post a review
reply then absolutely send it my way.
My client is looking to add a customer
support chat widget to their website
so they have automated chat flows.
How would something like
this relates to high level?
I mean it’s totally a conflict,
but I would highly recommend Don’t Do It.
Everyone loves this idea of automation
and bots, but I have never gone to a local
businesses website with a bot that I like.
The reality is that most of the time
the bot is going to fail to offer
that person what they’re looking for.
And I will say we had drift on the high
level website four years ago or whatever
before we came out with our own.
The reality is most local
businesses what do you need?
You need that person to actually book
an appointment with that local business.
And so if it were me,
I would automate the actual flow and say
hey listen, I would capture the lead
using the SMS tools.
I would automate the outbound text and say
hey thanks a lot
for getting touch with us.
Do you need to book an appointment?
And then if they say yes or sure sounds
good, you can automate
that whole flow, right?
You can automatically get the booking done
if they say something other than that you
can use a workflow and not bomb out
of that flow and you can say just
something like hey no problem,
we’ll get right back to you.
But at the end of the day,
unless this is some really concise or
small use case, the problem you’ll find
with most bots is people ask intelligent
questions and bots can’t answer
intelligent questions and fundamentally
they end up losing those leads.
And so in my opinion,
turning them into SMS conversations where
you know how to get back in that person’s
pocket is way superior,
at least when it comes to local business
and small business than using
some kind of drift or intercom.
I think personally I find those
experiences not very good.
Cool. Okay, how close is
I would say probably Q three or Q four.
So on the high level side,
today we’ve got about 170 team members
and we’re adding another 150 this year.
But that includes 40 in engineering.
And really, it’s
probably the last ten engineers that will
work on multilingual only because when you
do multilingual, you kind of want to do
multilingual across the whole app.
And it’s a very big undertaking.
And so, for example,
I know that we have social media posting
coming at the end of this month.
That’s a big feature.
So I would hate to have the app be
multilingual, come out with social media
posting, and then have to go
back and do multilingual.
Also, as we move forward,
multilingual support will be built
into every single step cycle, so that will
elongate our development cycles.
So for me, I want to get out all those
major features first and then go back
and do a big run for multilingual because
it will really change up how we are able
to deliver, or at least at the
speed we’re able to deliver.
So I would say Q three or Q before.
How do we turn off chat widget on mobile
Yes. Can we set up a demo set that our
sales people can use rather than actually
showing a client like a dummy client?
I don’t see why not.
I would just set up a sub account that you
call your dummy sub account, that you show
one of the challenges there, of course.
And this is actually like
why I used this screen.
My team went in and put a bunch of test
data in here because otherwise
it looks a little weird.
I get the challenge of having an account,
and if you go back, you’ll
see that forever in a day.
I’ve always used the same visionary log
group account for all my demos
specifically for that reason.
Because you want this test data.
There is this idea that we could have like
a pre canned set of test data that gets
pushed in at some point,
and that’s probably going to be a thing.
But if it were me and I didn’t want
to show off,
sorry, a real client,
I will go in and create a test client,
take the time to put in a bunch of data
because I think having
an account with stuff in it always
looks a lot better than not.
So hopefully that helps a little bit.
Monica says, I’ve seen before where
sending estimates and proposals
are sent through high level.
The way it was sent up was sending a high
level login page, sending them a unique
login and a password so the contractors
can send the clients,
and when they log in,
they are only able to see the proposal
and either agree or decline my question is
how do I create that one
time login for my.
I have no idea what you’re talking about.
Actually, that sounds super cool.
I bet you money that was
somebody who did that custom.
Now on our side, Invoicing is
already slated to go to estimates.
So, if you go into any of these as an example,
you can actually come in here and hit send
and then you can put it in test
mode and things like that as well.
Or you can also Where’s my sorry,
this is really something similar.
I know they did a great job.
There we go.
They did a fantastic job.
Use this, girl.
So I mean, this is not an estimate.
This is an invoice.
But the nice thing is there’s
not a big difference.
Estimates, more like approve the estimate,
not pay the invoice.
So the team’s already off and working
on this now, but it will
appear very much like this.
I can see a use case though.
What you’re talking about.
Sitting there having to click each
estimate or invoice is kind of a pain.
So that will be taken care
of with the customer portal and that will
probably come out in Q two or Q three.
Basically you’ll be able to log
in and see all kinds of stuff.
So invoices estimates,
past payments, documents.
So you can do document exchange because I
think that’s a big part
of a lot of this stuff.
So we have a big scope
of work around this.
But don’t worry, we’re cognizant
of that use case, so don’t worry.
Well, this is actually coming from NASA,
who happens to also be the name
of the product manager on this project.
So I think he really quite likes the logo.
I have a question on the Invoices,
so I just started using QuickBooks because
they charge a lot less in fees than
Stripe. Do you guys have
that on the roadmap?
I think through our authorized.
Net connection we’ll be able
to sync this with QuickBooks two way.
So maybe that will help.
Think about that.
I don’t know.
I’ll have to ask about it.
I don’t see why we wouldn’t,
but I’m not sure that would be sweet.
Yeah, they charge a lot less, especially.
What do they charge on credit cards?
Like, I think they charge me like $80
on like an over five K transaction.
I don’t know. Do you know what
the percentage on that is?
Let me do it real quick.
And then they charge me like
$10 for a bank deposit.
It was crazy.
Oh, I thought.
I even thought their ACH,
it used to be free.
Maybe they changed it.
Maybe it depends on the dollar amount.
So it looks like the $80 was like 1%.
Wow, that’s great.
It was super cheap.
I was like, wow, I’m using this
for everything from now on.
Yeah, we’ll definitely sync with it.
So worst case scenario.
Oh, that’s funny.
I know for a fact they
see it used to be free.
Maybe that was their intro
price back in the day.
Oh, and then also on these invoices,
I forgot to mention,
I think it’s next week of the week
after they’ll have workflow elements.
So you can do things like when the invoice
goes past due, you can automatically
remind people to pay it.
So we’ll be able to have invoice
reminders, which is near and dear to my
heart because that was my last company.
That’s going to be amazing.
She says social rotation is a good
reference for social media
You know what?
I’m going to take that down and send
that to my product manager because that’s
exactly kind of where we’re headed
here for the rest of the year.
So the idea is really about marketplaces
and allowing you to very easily push
in all this content and all these assets.
So whether it’s funnel pages or social
and eventually I think we can do things
like Facebook ads a little down the road.
But the idea being that reusability
of these assets, I think,
is really key and important because I
think if you look at some of the best,
most scalable models out there,
even in the agency industry,
you’ll find that people can take the same
post for plumber a and use it on ten other
plumbers and create a $300 a month kind
of rotational, recurring revenue
stream just around that one service.
Because the plumber doesn’t need,
like, custom bespoke post.
They just need a good looking Facebook,
Instagram and Twitter
and all that sort of feed.
So social rotation is cool.
I’ll definitely have to check that out.
I appreciate the tip.
is it cool, Shaun, if I send these
lovely people the slides after this?
No, not at all.
I’ll definitely share with you.
First of all, sorry
upset if I don’t show the slides
and they worked really hard on this,
but I do think these are the types
of things that people if you just take
a little bit of time to implement these
and get them in your motion,
I think you will see some
tremendous outcomes from it.
So I’m happy that we got
an opportunity to talk about it.
Any other questions for me
off the topic of the slides.
Everyone says this is awesome
and great and amazing.
I’m going to go ahead and
tell them how to go.
That’s a good question, actually.
I’m going to do the replay, guys.
It’s probably going to take a couple
of days, but all you have to do
is post in my Facebook group.
I just watched the Quick Wins Master
class with Seale Clark.
Please send me the slides in the replay
and you could get your free 30 day trial
of the Agency Pro mode
by going to this link.
So if you guys want to play with SAS mode
and the configurator and the sub account
creation, which is a brand new process,
now you have to have the Agency Pro plan.
Is that right, Shaun?
So if you guys want to play with that,
you can get your free 30 day
trial here at this link.
Get going on it.
Even if you already have a high level
account, you can still sign up.
And then just a quick
answer to Dennis there.
It’s funny because people are
so confused on this point.
we have a big update coming out at the end
of the quarter to take those graders
and turn them from whatever
you’re seeing now to green.
But the ironic part about this is with our
current level zero CDN that we just
launched, if you look at the actual time
it takes for the content to go
from the server to your browser and you
compare that same content on any other
funnel builder or website builder,
we’re already blowing them all away.
All the additional stuff is on page
optimization, which will launch
at the end of this quarter.
But it’s funny because
you can take a website.
We took a website from 6 seconds to 2
seconds, and the greater actually didn’t
change the grade at all, even though,
as the real world experience,
it was significantly faster.
So don’t worry.
We’re well aware, though,
of how people like to see those A grade.
So we’ll have that final optimization
piece by the end of the quarter.
And then, Victoria, you asked about
current websites versus WordPress.
So we have two teams here.
So we have a website team that continues
to add stuff to the website
builder and the funnel builder.
And then we also have WordPress that’s
been in beta should come live at the end
of this quarter for everybody.
So we’ll support both just because we
understand that supporting both is
probably the right answer,
just depending on who you are,
what type of clients you run into,
all that kind of stuff.
All right, awesome.
Victoria has one more question.
What is the current functionality
versus plan on WordPress?
That’s kind of what I think I
was trying to answer there.
The idea is we’ll continue to support them
both and continue to add more
functionality to both products.
And I think I once thought we could just
pile in on the website builder
and add all the functionality.
And I guess technically that’s true.
But there’s two things I run into there.
One is you’re going to run into clients
who have a WordPress website
and they’re going to say, we want SEO.
And so what we want to do,
right is not say, well, oh, great,
we’ll rebuild your website because
that’s not what they want.
We want to give you the capacity to slide
over the WordPress hosting and pick up
that additional revenue and also I think
with the level zero speed and we’re
already way faster on WordPress websites
than other hosts and then also
on the website builder itself,
I think you’re going to run into scenarios
where people will say, oh,
I want to start from scratch and we want
to have that option so I think that’s kind
of the way we think about
those two products.
Well Shaun, this was amazing.
Thank you so much for doing this.
Yeah thanks for having me.
It’s great to be here.
Yeah I can’t wait to be able to send
everyone the replay and
thanks again for your time.
Shaun I know you’re a super busy guy so I’m
honored that you took the time
to hop on with us today
and just one more time everyone if you
want to get the replay
just post in my group.
I just watched a quick wins
master class with Shaun.
Please send me this live and replay
and I’ll send it over to you this week.
Well thanks everybody.
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0:48 Paid Ads
01:15 Quick List 01:36 Webchat Widget + 2-Way SMS
02:06 Bonus SMS Win!
02:46 Google My Business Chat
03:27 Missed-Call Text Back
04:20 Consolidate Communication Channels
04:39 Automate Reputation Management
05:21 Help Them Collect Money
06:12 Help Them Send Great Emails
06:46 Answer FAQs For Them
07:23 LinkTree Templates
08:50 Q&A More about LinkTree Templates
10:26 Q&A Are there more options besides Stripe for Payments?
12:05 Q&A Any update on getting Yelp reviews to be managed on HL?
13:26 Q&A How can we send our reputation link?
13:59 Q&A Is it possible to have the chat widget on certain pages?
14:36 Q&A Is Text to pay and invoicing the same?
15:55 Q&A Yelp reviews reply
16:44 Q&A Automated chat support
18:30 Q&A How close is multilingual support
19:34 Q&A How do we turn off the chat widget on mobile?
19:42 Q&A Can we create a dummy SaaS?
20:45 Q&A HOw do I create a one time log in
22:56 Q&A Is QuickBooks on the roadmap?
24:55 Q&A Social rotation
26:13 Slides and final words
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